How to Promote a New Website

how to promote a new website

Promoting your website is the key to making money online. You need to promote your website to get traffic, and you need traffic to earn money. Even if you are not online to make money, promoting your website is how the people you can help will find you.

Personal Network

Let your family and friends know what you are doing. Ask for advice and references. Get to know as many people who are interested in your topic as possible as part of your research. Look for opportunities to work together on a page or other piece of content.


One of the first things you want to to is create an email list of people who are interested in your topic. You don’t even have to wait until you get your website up and running – you can begin your list with just an email address.

Once your site is up, you will want to make sure that people can join your email list – leave a subscription form in a prominent place on your site design.

Promote Your Website on Social Media

Use social media to link to your website when you launch it – and also to promote new content when you add it.

Create Your Pages with SEO in Mind

SEO stands for “search engine optimization”. On-Page SEO is how you can help search engines understand and list your web pages for the keywords that people use when they are looking for you. This provides you with what is known as “organic traffic” – or traffic that comes from the links a search engine displays.

Advertising Your Website

Advertising can help you get traffic while you wait for the search engines to work their magic. You can advertise online or offline. If you can afford it, advertising can help you get traffic faster.

Online Groups and Forums

Find groups and forums that are related to your topic. Do your best to be helpful to other members there. Keep in mind this is not just about leaving links: most of these places will ban you if you spam their site with links. What you can do is find people who are interested in your topic. If you answer their questions then they will look to you as an expert in your field. After a certain amount of time (or number of posts) you may be able to include your link in your signature or your profile. You may also meet people who would be willing to write guest posts for your blog, or would let you write guest posts for theirs.

About the author


Karen Freeman-Smith currently makes a full-time living from a small portfolio of websites. She has 25+ years of experience in programming and web development for companies like Lockheed Martin, PBS, Daimler and many others. She has a BS in IT with a minor in Business Systems Analysis. Karen lives near Portland, OR with her partner, two grown children (in and out of the basement), and a cats: Havoc and Shiva.

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